Spotify has found a new global creative director: Cameron Farrelly, a former executive at VICE Media and Universal Music Group.
In his new role at Spotify’s New York City headquarters, Farrelly will lead the creative vision for artist and music marketing, while developing campaigns, activations and original IP. Music Business Worldwide first reported the hire, which Billboard can confirm.
Farrelly joins Spotify with more than 15 years of experience in advertising and entertainment. Over nearly three years at VICE Media, he helped launch and grow the company’s standalone creative agency Virtue in Brooklyn, serving most recently as chief creative officer of the agency. Virtue now has teams in 23 cities across the globe and clients including Google, Netflix, lululemon and Dove.
Prior to that, Farrelly served as executive creative director at Universal Music Group, where he similarly established the label’s first in-house creative lab in Sydney, Australia.
Farrelly’s appointment follows the news last week that Spotify’s global head of advertising sales Brian Benedik will depart his post come September.