UK Artists Swarm Spotify, Account for 19% of Tracks Streamed Worldwide
The British Invasion continues, only this time it's on streaming services.
The British Invasion continues, only this time it’s on streaming services. New data released by Spotify (via BPI) shows that 19 percent — or one in five — of all songs streamed around the world were recorded by UK artists, including Clean Bandit, Sam Smith, Coldplay and One Direction.
According to BPI’s report, consumers in the UK have streamed 10.2 billion tracks so far this year, which is double the number of plays recorded this time in 2013 when the tally stood at 5.4 billion.
Ed Sheeran made (Spotify) history earlier this year when he had the top debut ever for album streams in a release week, with 23,792,476 plays globally. This month, Calvin Harris‘ “Blame” became the first song to break 10 million streams in a week around the world.
On the UK charts, British dance group Clean Bandit currently hold the title for the most-streamed track of the year, with “Rather Be” featuring Jess Glynne having been played 32 million times on services like Spotify and Deezer. That makes it the second most-streamed song ever in the UK behind Bastille’s “Pompeii.”
“The outstanding performance of British music globally on Spotify suggests that our exceptional music heritage may position us to claim an even greater share of the world market for recorded music in a streaming era,” said BPI chief Geoff Taylor in a statement. “And as the busy last quarter of the year gets underway, a string of new releases from Calvin Harris, One Direction, Jessie J, and Rumer promise a strong British performance at the top of the UK streaming charts.”
The Official Audio Streaming Chart / Top 10 for Weeks 1-39:
1. Clean Bandit, “Rather Be”
2. Pharrell, “Happy”
3. John Legend, “All of Me”
4. Waves, “Mr. Probz”
5. Pitbull ft Kesha, “Timber”
6. Katy Perry ft Juicy J, “Dark Horse”
7. Sam Smith, “Money on My Mind”
8. Iggy Azalea ft Charli XCX, “Fancy”
9. Bastille, “Pompeii”
10. Sam Smith, “Stay With Me”