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Spoon Scores Top 10 Debut With Unusual Vinyl Promotion

Godsmack‘s new album 1000HP debuts on Top Rock Albums at No. 2 and the Billboard 200 at No. 3, selling 58,000 copies in the week ending Aug. 10, according to Nielsen SoundScan. On the 200, it’s the Boston band’s first full-length studio effort to miss the No. 1 slot since 2000’s Awake debuted and peaked at No. 5. (Since then, they’ve clocked three chart-toppers.) On the Mainstream Rock Songs chart, the set’s title track lifts 2-1, becoming the band’s seventh No. 1 since first reaching the summit with 2001’s “Awake.” The rock band also debuts at No. 11 on the Billboard Artist 100.

Behind Godsmack, Spoon bows at No. 3 on Top Rock Albums with They Want My Soul, selling 39,000. Over on the Billboard 200, the set enters at No. 4 — their eighth studio release — equaling the debut and peak of their last release, 2010’s Transference.

The new title also tops the Vinyl Albums chart with 7,000 copies, the group’s biggest week for vinyl sales (accounting for 18 percent of They Want My Soul’s first week). Transference previously held Spoon’s one-week vinyl sales high, when it sold 3,000 LPs in its first week (of its 53,000 start).

Vinyl sales of the new album were encouraged by a Vinyl Gratification promotion with independent retailers. Customers who pre-ordered the vinyl version of the album received three instant gratification tracks on 10″ vinyl. Indie store sales of the LP comprised 66 percent of the vinyl set’s first-week sales.

Spoon Launches ‘Instant Vinyl Gratification’ Program

With They Want My Soul, the 20-year-old band originally from Austin, Texas, is back with major distribution since 1998 (A Series of Sneaks on Elektra Records). The album didn’t chart and the band was eventually dropped from the label (leading Spoon to write one of the greatest major label disses, a two-song single titled “The Agony of Laffitte”). Spoon went on to great success with indie-distributed Merge Records, notching two top 10 albums on the Billboard 200 in 2007 and 2010.

The band also debuts on the Billboard Artist 100 at No. 24.

Over on Hot Rock Songs, the album’s current single, “Do You,” rises 47-28 with the greatest gainer streaming award (390,000 U.S. streams for the week, up 221 percent, according to Nielsen BDS). The group also sees two debuts with “Inside Out” (No. 33) and “Rent I Pay” (No. 44).

Also on Hot Rock Songs, Slipknot snatches the top debut (No. 21) with “The Negative One,” the band’s first new song in six years. It’s the title track of its forthcoming fifth studio album, due out later this year. The song also debuts at No. 1 on Hard Rock Digital Songs (18,000) and enters at No. 39 on Mainstream Rock airplay.

Hozier snags his first top 10 on Hot Rock Songs as “Take Me to Church” rises 11-10 in its 15th week, led by an 18 percent increase in streaming to 748,000 U.S. streams (with 57 percent of streams from Spotify). The track also rises 20-8 on the weekly recap of the Billboard Twitter Trending 140 real-time chart.

Elsewhere on Hot Rock Songs, 21-year-old British singer/songwriter George Ezra makes his debut with “Budapest.” The track sees a 43 percent increase in sales (3,761 U.S. downloads) and 19 percent increase in streaming (277,000 U.S. streams). The Vamps‘ Brad Simpson posted an acoustic cover of the song on YouTube on July 12.