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Spice Girls Return to CAA for Global Representation in All Areas

Creative Artists Agency (CAA) has re-signed the Spice Girls for representation in all areas worldwide after four months with UTA.

Creative Artists Agency has re-signed the Spice Girls for global representation in all areas after being with United Talent Agency.

Formed in 1994, the Spice Girls have sold more than 85 million records worldwide, making them the most successful female British pop group in history. Their debut album, Spice, is 10 times certified platinum and is the best-selling pop album ever by a female group.

In 1997, the Spice Girls became the most merchandised group in music history, earning more than $400 million that year alone. They have received numerous multi-million-dollar endorsement deals from brands including Pepsi, Polaroid and Revlon.


Spiceworld: The Movie, released in 1997, still holds the record for the highest-ever weekend debut on Super Bowl weekend and grossed more than $151 million at box offices worldwide.

After splitting in 2000, the group reunited for a 2007-2008 reunion tour that grossed more than $70 million.

Most recently — as a foursome excluding Victoria Beckham — this summer they finished a 13-stadium sold out tour in the U.K. and Ireland that grossed more than $78.2 million.

2019 Billboard Live Music Summit and Awards