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Music Subscriptions Pass Million Mark in Spain as Streaming Dominates Bullish Market

Music sales in Spain rose for third consecutive year; appeal of Spanish pop artists stays strong.

Paid music subscriptions passed the one million mark in Spain in 2016, with digital claiming 61 percent of the bullish market with sales topping 100 million euros. According to a new report from Spain’s PROMUSICAE, music sales in 2016 saw a slight increase overall from 2015, with a 1.7 percent gain marking the third consecutive year that the formerly depressed Spanish market was on the rise.

Spaniards spent some 163 million euros last year on music in a market largely driven by national pop artists.

Seventeen of Spain’s top 20 albums in 2016 were by Spanish artists. Manuel Carrasco topped the list with 89,500 copies of his eighth album, Bailar Al Viento. In second place, moving 53,500 copies, was Quítate Las Gafas by Melendi, who embarks on his first extensive U.S. tour in March.

Adele (at no. 3) and Coldplay (at no. 9) were the only non-Spanish artists to make a year-end top ten albums list in Spain, which also featured Malu, Vanesa Martin, David Bisbal, Pablo Lopez and Spanish teen girl band Sweet California.

The list of top songs told a different, if more familiar, story, with Madrid-born Latin pop king Enrique Iglesias taking no. 1 with “Duele el Corazón,”  featuring Wisin. Sia’s “Cheap Thrills,” Carlos Vives and Shakira’s “La Bicicleta,” Justin Bieber’s “Sorry” and Nicky Jam‘s “Hasta el Amanacer” were among songs in Spain’s top ten for 2016. Mike Posner also hit home with “I Took a Pill in Ibiza,” which came in at no. 10.


Earnings from digital music in 2016 were up 26 percent over 2015. Subscriptions to services including Spotify, Apple Music, Google Play and Deezer rose 37.4 percent, to 62 million euros, while advertising supported streaming saw a spike of over 24 percent, to 25 million euros. At the same time, sales of vinyl LPs increased 19.6 percent over the previous year.

The comeback of Spain’s music market began three years ago, following a twelve-year slump in sales. In 2014, PROMUSICAE reported a 21.23 percent increase over 2013, which it had deemed the worst year ever for Spain’s music industry.