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Sony Music Publishing Partners With NEON16 & Tommy Mottola to Launch 22 Publishing

"Our goal is to create a platform for producers and songwriters to build their brand and their business to go beyond the music."

Sony Music Publishing Latin has announced a partnership with NEON16 and music executive Tommy Mottola to support its newly-launched publishing company, 22 Publishing.

The partnership aims to “create key opportunities” for the company’s roster — which includes songwriters, artists and producers such as Albert Hype and Jota Rosa — across music, film and television.

“Our goal is to create a platform for producers and songwriters to build their brand and their business to go beyond the music,” stated Lex Borrero, who co-founded the talent incubator NEON16 in 2019 along with hitmaker Tainy. “22 [Publishing] will go beyond servicing their music and catalog, providing our writers with an opportunity to develop their limitless potential.”

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Jorge Mejia, Sony Music Publishing president & CEO, Latin America and U.S. Latin, added, “Tainy and Lex Borrero are one of the most formidable and visionary teams in music today. Our partnership with NEON16 and Tommy Mottola adds an incredible new dimension to our long-term relationship with them and will be a vehicle for nurturing the newest and most exciting talent for years to come.”

22 Publishing’s team of songwriters and producers are behind projects such as Selena Gomez’s Grammy-nominated album Revelación, Shakira’s “Te Felicito” with Rauw Alejandro, and contributed in the movie soundtrack for The Spongebob Movie: Sponge On The Run — including “Agua” by Tainy and J Balvin, which peaked at No. 5 on Billboard‘s Hot Latin Songs chart (dated July 25, 2020).

News of the team-up comes a little over a year since Borrero and Mottola announced their new venture, a multimedia entertainment company called NTERTAIN, in partnership with representation firm Range Media.  The company’s first production Los Montaners — featuring Ricky Montaner and his family — is underway now. Additionally, NEON16 has television production credits in the upcoming Netflix talent competition series, La Firma (The Signing), slated for release this Fall. The series stars Rauw Alejandro, Yandel, Nicki Nicole, Tainy and Borrero who is the show’s creator.