Smart speaker manufacturer and audio company Sonos is launching a new, high-definition subscription streaming service for its speakers, the company announced today (Nov. 12). The new service, called, appropriately, Sonos Radio HD, is an ad-free and enhanced version of its existing ad-supported radio service, which promises exclusives, genre stations, sleep and relaxation stations and skips and repeats.
The service is available beginning today in the U.S. and the U.K. for $7.99/£7.99 per month, with a one-month trial, with additional countries and territories to be rolled out in the future.
The first major announcement the company is rolling out with the new service is a collaboration with Dolly Parton for a station called Songteller Radio, which will “evolve with Dolly’s hits, favorite artists and special commentary on songs and moments throughout her career,” according to a press release. “I had so much fun getting to share little stories and tidbits from the songs that have made up my life and career,” Parton said in a statement. Five new artist-hosted stations are set to debut early next year, with more to come moving forward.
“Sonos Radio is a result of our unwavering commitment to great sound experiences — thoughtfully curated music in incredible sound from the moment our customers set-up,” Sonos CEO Patrick Spence said in a statement. “As we continue to innovate to make listening to your favorite audio content at home easier and more enjoyable, Sonos Radio shows the potential of the new experiences we can bring from our platform of hardware, software and services.”
Sonos originally launched its in-house radio service in April, which brought together the 60,000 stations from its various streaming partners — including iHeartRadio, NPR, Napster, TuneIn and Mixcloud — as well as 30 new specially-curated genre-based stations like Concert Hall, Country Outlaws, Hip-Hop Archive and Kids Rock. There are also sports, news and local radio offerings through the app, and beginning today the service will be available in an additional five countries, bringing its total to 16.
The new HD tier, in addition to higher-quality audio, ad-free playback and the Parton show, will include new shows that will delve deeper into genres like country, Americana, R&B and jazz hosted by expert curators like NPR’s Ann Powers, holiday stations (including a Parton-hosted Holiday special to go along with her new holiday album), and regional explorations of music from the U.K., France, Germany, the Netherlands and more.