Twenty-six-year old Texas native SoMo starts his self-titled debut at No. 2 on both Top R&B/Hip-Hop Albums and R&B Albums with 23,000 copies sold, according to Nielsen SoundScan. In terms of new R&B acts, “SoMo” is the biggest debut since Jhene Aiko’s “Sail Out” EP entered atop the latter chart with 34,000 in November (it bowed at No. 2 on Top R&B/Hip-Hop Albums). Unlike Aiko, whose profile was boosted by guest appearances on such major albums as J. Cole’s “Born Sinner” and Drake’s “Nothing was the Same” however, SoMo’s impressive debut comes without celebrity endorsement.
The driver of SoMo’s notable opening is lead single “Ride” which peaked at No. 20 on Hot R&B/Hip-Hop Songs on the chart dated Feb. 8. Digitally, the sexy cut has sold 561,000 downloads, reaching No. 7 on R&B Digital Songs, and at the Rhythmic airplay format, it resided at No. 12 for three weeks in March.
At No. 1 on Top R&B/Hip-Hop Albums for a third week is Pharrell’s “G I R L” with an 18 percent lift to 29,000 units. John Legend’s “Love in the Future” steps 4-3 with 12,000 (down 15 percent) as YG’s “My Krazy Life” tumbles 2-4 with a 29% decline to just fewer than 12,000. Rick Ross’ “Mastermind” closes out the region with 3-5 drop (also fewer than 12,000, down 24 percent).
Outside of the top five, Top Dawg Entertainment’s first lady SZA lands her debut set Z at No. 9 with 7,000 copies (No. 5 on R&B Albums). The New Jersey-based singer signed with the independent label, home to Kendrick Lamar and Schoolboy Q, in July, 2013, after capturing the attention of label head Terrence “Punch” Henderson with her mixtapes “See.SZA.Run” and “S.” Besides Lamar, Z also boasts features from Chance the Rapper and label mate Isaiah Rashad.
The top 10 on Hot R&B/Hip-Hop Songs barely budges with Trey Songz’s “Na Na” (8-7) and Beyonce’s “Drunk in Love,” featuring Jay Z (7-8), being the only moves in the region. Pharrell’s “Happy” continues its reign with a 10th week atop the list.
Further down the chart, though, Future gears up for the April 22 release of his second studio set “Honest” with “Move That Doh,” featuring Pharrell, Pusha T and Casino, jumping 17-15 for a new peak. On-air, the cut rose 15 percent to 19.5 million audience impressions in the week ending April 15, according to Nielsen BDS. Correspondingly, “Doh” moves 14-10 on the Mainstream R&B/Hip-Hop airplay chart to mark Future’s 12th top 10 hit on the list. He had lead billing on five of those top 10s.
On the streaming side of things, “Move That Doh” lifts 16 percent to 1.7 million U.S. streams. YouTube is responsible for the lion’s share of that number (78 percent) between its 873,000 Vevo plays and its 413,000 hits on user-generated videos. On-demand subscription services account for 18% of overall streams, with Spotify (204,000) pulling in the most among those services. On April 15, Future made “Honest” available for streaming on multiple outlets so expect the figures above to increase.
Adding to the excitement of the upcoming album release is the Hot Shot Debut of its latest single “I Won,” featuring Kanye West, at No. 30 on Hot R&B/Hip-Hop Songs. The love-filled track — ruminating on the artists’ respective fiancés, Ciara and Kim Kardashian — sold 19,000 first-week downloads. That’s enough for a No. 20 debut on R&B/Hip-Hop Digital Songs.