Sofar Sounds, an online platform for organizing gigs at small and often unusual spaces, is launching one of its first branded post-pandemic events — Solstice In The City, a three-city concert series in Los Angeles, Miami and New York.
Each outdoor Solstice in the City concert will feature a headliner with support from independent local artists from the Sofar Sounds community.
Indie pop singer maye (“Tú,” “My Love”) will lead the kickoff concert in L.A. on July 25. A to-be-announced headliner will perform in New York on Aug. 14, while Venezuelan singer/songwriter Elena Rose will close out the series in Miami on Aug. 21.
Solstice in the City will also serve as the launch pad for Stella Artois Solstice Lager and each tour stop will take place at an outdoor venue. Tickets to attend each show are free and available to anyone 21 and older.
Content from the series, produced by award-winning creative agency CTRL5 and directed by Owen Brown, will debut on Sofar Sounds’ YouTube channel following each performance.
“We’re so excited to kick off summer with these Solstice in the City live concerts,” says Matt McDonagh, vp of global commercial partnerships at Sofar Sounds. “Thanks to the support of Stella Artois, we’re delighted to showcase maye and Elena Rose, reopen Sofar Sounds experiences in cities like Miami for the first time since the pandemic and host some of our largest outdoor gatherings in New York and Los Angeles this year.”