The Pegasus World Cup Invitational announced on Wednesday (Jan. 9) that Snoop Dogg and Mark Ronson will perform after the main horse races on Jan. 26 in Hallandale Beach, Florida. The day-long, 15-race event will take place at The Stronach Group’s Gulfstream Park in with additional DJ sets and musicians between races.
The performances will take place at the LIV Stretch Village, a trackside entertainment experience that will feature race-day sets and VIP hospitality.
“In my opinion, Snoop is the ultimate party host. He puts on a great show,” The Stronach Group’s EVP of entertainment Jimmy Vargas tells Billboard. “It was about creating that party and that energy with the right performances. We didn’t think anyone would be better to lead that than Snoop Dogg.”
Ronson will DJ following the international turf and dirt races in the evening at the Village.
“Mark Ronson is a genius when it comes to his productions, but he has some history DJing in Miami when he first started. He was one of the top guys for delivering a great experience and a great party,” adds Vargas.
The LIV Stretch Village is part of the Stronach Group’s initiative to draw larger audiences to the world of horse racing. Vargas was hired in 2018 to expand the company’s entertainment offerings across the sport. Last October, the Stronach Group welcomed Steve Aoki for a special set at Clubhouse Fest at the Laurel Park Racetrack in Maryland and the company plans to continue weaving big musical acts into race day festivities, as well as enhancing food and beverage options at their properties.
“Thoroughbred horse racing is the last great sport legacy that hasn’t truly been modernized,” says Vargas. “Belinda Stronach, who is the owner of the company, has always had a vision to really enhance the guest experience and overall create a modernized version of what guests come to expect when they come to the race track.”
Last year, the Preakness Stakes races in Baltimore featured the 10th annual Infield Fest with performances from Post Malone and 21 Savage. Since its inception, Infields Fest has grown to welcome upwards of 25,000 fans to the Pimlico Race Course in May.
“We were able to grow that into a large-scale event and now we want to replicate that across all our tracks,” says Vargas. “It is a mix of showcasing all of our venues as entertainment destinations in addition to the core part of our business. It is about utilizing our properties to create more than just your typical day at the races.”
The Pegasus World Cup kicks off on Jan. 26 with LIV Stretch Village tickets starting at $75. A full list of artists and DJs set to perform will be announced later this month.