Snoop Dogg has partnered with entrepreneur and CEO Bobby Dee to rollout their new multi-million-dollar music entertainment company Uncle Snoops Army powered by Bobby Dee Presents. Uncle Snoops Army will set out to produce top tier live music concerts this summer.
“Snoop Dogg has been coming to my concerts for years,” said Dee in a release. “It was the right time for us to partner and bring exciting live concerts to the world while also creating a platform for new and seasoned artists.”
Their joint festival Once Upon a Time in LBC sold out in 20 minutes and shortly added a second date that also sold out. The two-day festival is set for July 27 and July 28 in Long Beach, California at Queen Mary Park headlining multi-platinum artists such as Snoop, Warren G, Bone Thugs N-Harmony, YG, The Game, DMX, Too $hort, Blueface and more.
This fall, Uncle Snoops Army powered by Bobby Dee Presents put together three-day festival The King of the West in loving memory of Nipsey Hussle and #themarathoncontinues at the SAP center arena in San Jose, Calif. Headlining acts to perform on Sept. 14 include Ice Cube, E-40, Snoop, Warren G, The Game and Psycho Realm. The event will be part of SAP Center’s 25th anniversary celebration culminating between Sept. 13-15 with local artists on an outdoor stage in Arena Greed followed by headlined artists inside the arena.
Uncle Snoop’s Army is Dee’s first venture into producing festivals in large venues nationwide. Dee has been promoting and selling out night clubs with early talents such as New Kids on the Block and Eazy-E since 1987. In 2006, Bobby Dee created Bobby Dee Presents while also entering the world of EDM and reggaeton to produce shows with local and national artists.
The new company will also be producing Masters Of Ceremony in New York on June 28, Comerica Theatre concert on July 12 in Phoenix, Live in Concert with Andy Bell of Erasure on July 27 and I’ll Give all my Love to You on Aug. 24 in Los Angeles.