×
Skip to main content

Snapchat Now Lets You Add a Soundtrack to Your Snaps

While you were snapping, Snapchat quietly added a new feature that makes it a breeze to incorporate music into your messages.

Updated: 12:42PM, Feb. 19

While you were snapping, Snapchat quietly added a new feature that makes it a breeze to incorporate music into your messages. Before now the app’s users had to blast the car stereo or hold up a second phone if they wanted a soundtrack. Now, you can run third-party audio apps like Pandora, Spotify and iTunes in the background and the audio comes through crystal clear.

Snapchat Could Be Worth $19 Billion Soon

The update — on version 9.2.0 on iOS (no Android yet) — gives Snapchat an advantage over Vine and other similar quick-video apps, which automatically pause your device’s music apps as soon as you press record. The feature comes shortly after the Los Angeles-based startup banned users from sharing videos through Mindie, an app that shoots personal music videos that can then be shared on Snapchat. As TechCrunch points out, Snapchat cited its security policy for blocking the app.

Related

Snapchat Now Lets You Add a
Snapchat’s iTunes update

Regarding the licensing of music — or lack thereof, Billboard is waiting to clarify that point — for the new feature, NMPA president David Israelite says: “Anytime a commercial application wants to use music in its for-profit operations there is a concern that the music is properly licensed and that songwriters are properly compensated. We are looking at this new Snapchat functionality to determine if it is properly licensed.”

Snapchat’s increased focus on music became public during the Sony hack, when emails revealed CEO Evan Spiegel‘s interest in finding new ways to promote artists on the platform. The company recently partnered with Warner Music Group and others to provide content for Discover, a curated news feed, and earlier this month it premiered a new video for Madonna — a first for the app’s Snap Channel.

Billboard reached out to Snapchat but did not receive a response at press time.