Going viral has just gotten easier, as the result of a partnership between Shazam and Snapchat. With today’s new release of the popular messaging app, users can now launch Shazam’s music recognition technology and share songs without leaving Snapchat.
The update also debuts the long-awaited Snapchat Group Chat feature, which allows simultaneous sharing with up to 16 contacts. Positioned by Snapchat Inc. as a way for family members to stay in touch over the holidays, it also enables multiplexed music sharing.
Holding down anywhere on the camera screen within Snapchat will prompt Shazam to identify music playing nearby, launching a pop-up box that will allow users to retrieve more info, including lyrics, preview the audio, play a Vevo clip, or share. As with other Snapchat communiqués, the message — and presumably the song, if it’s not saved separately — will disappear.
Group Chat can be activated while sending a Snap, or initiating a new chat. Names of those engaged in a Group Chat will appear on the bottom of the screen, with users able to switch from Group to one-on-one Chats with a swipe — a feature known as Quick Chat.
Although Snapchat is privately held and doesn’t share data, Bloomberg News in June reported 150 million people using service daily (by Bloomberg’s count, about 10 million more monthlies than Twitter’s “active” user base, although the publicly-traded Twitter claimed 310 million active monthly users, prompting debate about daily usage). This fall, reports swirled that Snapchat was preparing an IPO for 2017. Shazam, meanwhile, claims monthly use by “hundreds of millions of active users worldwide,” and more than one billion downloads of the app.
Shazam has expanded beyond music, and now helps people discover and share video printed content, retail stores and just about anything else you can think of. This summer, the app even unveiled a prognosticative algorithm, designed to predict hits.