Mexican singer-songwriter Silvana Estrada has become the first Latin artist signed to Glassnote Records, Billboard can confirm.
Joining the indie label’s roster, which includes award-winning artists like Phoenix and Mumford & Sons, the artist-to-watch signed with Glassnote following a quick visit to New York back in February. “After meeting the team, and a spontaneous performance, both parties left mesmerized,” according to a statement issued by Glassnote. “She officially joined the Glassnote family shortly after.”
Born and raised in Veracruz, Mexico and inspired by artists like Billie Holiday and Sarah Vaughan, Estrada began her musical career at a young age experimenting with different instruments — both her parents were luthiers.
“My music is made of who I am,” she says. “When I wasn’t hearing musicians playing snippets of classical pieces to try out the sound of the instruments, I was listening to my parents singing traditional Mexican songs or Latin American popular music. To me, being a singer or composer was just a normal job.”
Her deep and impressive vocals are at the forefront of her coming-of-age, intimate songs that have caught the attention of Natalia Lafourcade and Mon Laferte, who performed “La Llorona” with the 23-year-old multi-instrumentalist at Mexico City’s Teatro Metropolitan in 2018.
The Glassnote announcement comes ahead of Estrada’s Spanish-language cover of the CHVRCHES hit “Forever” that will be released Friday, Aug. 28. Marchita, her new full length album, produced by Gustavo Guerrero, will be released by Glassnote Music.
“I’m making the music that I honestly want to do,” says Silvana, who can seem as susceptible to the power of her voice as her audiences are. “I sing my songs and I feel good. And the miraculous thing is that they make the people who hear them feel good too.”