New app Showx is putting artists in control of their own ticketing. Launching today, the Showx platform allows independent artists the ability to sell tickets directly to fans and grants artists access to fan’s email data.
“Musicians controlling ticketing and owning the data of their fans is about more than a business opportunity. It’s the right thing to do,” said Showx founder Lincoln Foley Schofield in a release. “Sustainable careers are built on the relationship artists have with their fans, and our goal is to use technology to remove all barriers to this relationship.”
Showx believes that artists give up the control of their fan data when they pursue ticketing through a venue or promoter. Through the new ticketing platform, artists will have greater access to their fans to develop new markets and keep fans engaged.
Musicians can set a date and city for each performance without a venue listed. Showx provides the musician a link to sell tickets to each performance, which can be easily shared on social media and through email. As fans buy tickets, venues receive alerts of the ticket counts and determine whether they want to book that date or not, reducing venue risk.
Showx also gives artists a chance to network and build through the app’s professional musician social media platform, access to a database of venue contacts, aid in the creation of content for social media or selling merchandise.
For venues, Showx can provide passive notifications whenever a meaningful amount of tickets for a particular show or artist has been sold in their city. Venues can also proactively search for bands and post open show dates within the app so musicians can see what nights they can still book. Venues can also use Showx for opening act verification, allowing musicians that want coveted opening slots for well-known musicians to prove they can sell tickets before confirming.