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Shazam, Instagram Partner On New Stories Functionality

Shazam is the latest partner in Instagram's continued push into music.

Shazam is the latest partner in Instagram’s continued push into music. Today, the Apple-owned song-identification app announced a new partnership with Instagram that will allow its users to share Shazams onto their Insta stories.

The new feature will begin debuting today (Nov. 1) for iOS users who download the latest versions of both apps. Android users will be able to access the new functionality “soon,” a rep says.

When a Shazam user opens the app to discover a song, they’ll see a button that will allow them to directly share it to an Instagram story. Followers who view the story will then be able to click a button that says “More On Shazam,” which will open the Shazam app to the song’s page.


The new functionality is the most recent move by Instagram to incorporate music services and companies into its offerings. In the past several months, Spotify, Eventbrite and, most recently, SoundCloud have all announced functionalities with Instagram to allow users to share songs and buy tickets from within Instagram.