Sources suggest the singer/songwriter’s latest effort — which was released Sept. 23 through Island Records — may earn over 135,000 equivalent album units in the week ending Sept. 29. Of that sum, over 110,000 could be from traditional album sales — which would mark Mendes’ best sales week yet.
If the set enters at No. 1, it will mark Mendes’ second leader, following his full-length debut Handwritten in 2015.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the new Oct. 15-dated Billboard 200 chart — where Illuminate may bow at No. 1 — is scheduled to be revealed on Billboard’s websites on Sunday, Oct. 2.
The new album was led by the single “Treat You Better,” which hits a new peak on the latest Billboard Hot 100 chart, as the tune rises 8-6 on the Oct. 8-dated list. The song also climbs 4-3 on the Pop Songs airplay chart.
Elsewhere on the upcoming Billboard 200 chart, watch for Luke Bryan’s new EP, Here’s to the Farmer, to potentially bow in the top five (with perhaps 30,000-plus units). Outside the top 10, Bruce Springsteen’s new Chapter and Verse may bow in the top 15 with around 20,000 units. The compilation set is a companion piece to Springsteen’s new autobiography Born to Run. The 18-track album features five previously unreleased songs, along with familiar favorites like “Badlands,” “The River,” “Born to Run” and “Born in the U.S.A.”