The 13th annual Billboard Touring Conference & Awards will take on the secondary market and ticket pricing dynamics on a session featuring some of the industries most prominent players. The conference is set for Nov. 9-10 at the SLS Beverly Hills in Los Angeles as the event moves to the West Coast for the first time.
Titled, “We Don’t Have a Scalping Problem, We Have a Pricing Problem (So What Are We Going To Do About It?),” the session will examine an issue that has captured the attention of the industry, consumers and legislators alike in 2016. As consumer complaints of perceived unfairness in ticketing reaches a fever pitch and lawmakers focus on bots and industry practices, hundreds of millions of dollars in revenue continues to elude the primary market by way of reselling.
Discussing the topic, which will be moderated by Billboard‘s Ray Waddell, will be William Morris Endeavor Entertainment agent Michele Bernstein; Bob Roux, co-president, North American Concerts, Live Nation; John Meglen, co-president, Concerts West; Jared Smith, president, Ticketmaster North America; Barry Rudin, President, Barry’s Tickets; and manager Jared Paul, Faculty Productions.
“Consumers have proven on the secondary market that they’ll pay triple face value for good seats. So if fans will pay more, why don’t acts charge market value?” says Waddell. “The answers are many, and I very much look forward to a candid discussion of this critical issue with some of the industry stakeholders who will dictate the course of the business in the next decade.”
For registration information please visit BillboardTouringConference.com.