“Unholy” debuts with 23.2 million official U.S. streams in the week ending Sept. 29, according to Luminate.
“Unholy” follows four Streaming Songs top 10s for Smith in the mid-2010s, led by “Stay With Me,” which peaked at No. 4 in 2014. Between Smith’s previous top 10, the No. 5-peaking “Too Good at Goodbyes” in 2017 and “Unholy,” they had reached Streaming Songs four times, paced by the No. 21 peak of “How Do You Sleep?” in 2019. Their last entry on the chart prior to “Unholy” had been “I’m Ready,” a co-billed release with Demi Lovato, that appeared on the ranking for one week in May 2020 at No. 31.
It’s Petras’ first No. 1 in her first chart appearance. She’s the first act to debut at No. 1 with a first song on the list as a lead artist since Olivia Rodrigo, with “Drivers License,” last year.
“Unholy” achieves a splashy debut thanks in large part to teases of the song on TikTok first released over a month before its eventual premiere that went viral on the platform, also spawning dance challenges.
As previously reported, “Unholy” starts at No. 3 on the multi-metric Billboard Hot 100, Petras’ first top 10 and Smith’s best since “Stay” reached No. 2. The song also crowns the Billboard Global 200 and Billboard Global Excl. U.S. charts and kicks off a run at pop radio, bowing at No. 32 on Pop Airplay.