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Russell Simmons-Founded All Def Digital ‘Reorganizing in Advance of a Strategic Deal’

CEO Chris Blackwell says the youth-focused digital entertainment brand is "reorganizing in advance of a strategic deal."

The Russell Simmons-founded All Def Digital, a youth-focused digital entertainment brand, is now in the midst of a major restructuring. 

Rumors of staff cuts at the company emerged last week when web video-focused publication Tubefilter reported All Def was soon to shutter, citing anonymous sources. But All Def Digital president and CEO Chris Blackwell, reached over email, claims the company is not shutting down: “We’re reorganizing in advance of a strategic deal,” he wrote, declining to provide further details.


Simmons, who also co-founded Def Jam Recordings, launched All Def Digital in 2013. It has since expanded into a multi-platform media company spanning comedy, hip-hop and social justice-related programming, and has inked deals with YouTube, Universal Music Group, HBO and others.

Simmons stepped down from All Def in 2017 after multiple women accused him of sexual assault; he has denied the allegations.

Blackwell was promoted to co-president in January 2018 alongside Brooke Goldstein, who was named co-president and COO.