Record Store Day has announced a new format in the wake of the COVID-19 pandemic that splits the traditionally single day event into three.
Since its founding in 2008, RSD has always taken place on the third Saturday of April; but, as organizers now say: “In 2020, that world is different, so Record Store Day will be too.”
For over a decade, vinyl fans have lined up at their favorite participating record shops for a chance to buy exclusive, limited-edition releases and often benefit from promotional discounts, too. The goal was always simple: support indie retailers.
This year, due to the pandemic, RSD postponed its original April date to June, but as summer nears without any clear indication of when life can resume, the organization has made a safe call to keep Record Store Day 2020 a socially distant event. To do so, there will be three drop dates on August 29, September 26 and October 24, culminating in the annual RSD Black Friday currently scheduled for November 27. The exclusive RSD titles, revealed back in March, will be released in batches across those three dates with an updated list of releases arriving on June 1.
“In this unprecedented global situation, the focus of these RSD Drops dates is on bringing revenue to the stores, as well as to the artists, labels, distribution and every other business behind the scenes making record stores work,” reads the release. “The good news for customers and fans of record stores is that this financial relief comes in the form of exciting exclusive releases. Organizers are working with artists, labels and distribution companies to determine the new release schedule and make sure that each RSD Drop date has an exciting mix of artists and genres.”
The statement goes on to explain that this new format “gives the largest number of stores a chance to participate in the strangest Record Store Day ever, following their local mandates, and using the guidance of government and scientific experts to make these RSD Drop dates as socially responsible as possible.”
Check the official Record Store Day site on June 1 for the updated list of releases and coordinating dates/locations.