Fearless Records has announced a new partnership with Razor & Tie, in which Razor & Tie will operate as an imprint of Fearless Records. Both labels are owned by Concord Music.
“We are thrilled to bring Razor & Tie into the Fearless fold,” said Fearless Records president Bob Becker in a statement. “The label brings with it its own legacy within the hard rock world, and we’re excited to apply our creative marketing and digital strategy to the legacy the brand has already created. Alongside Fearless’ roster, we’re proud to be bringing new energy into rock, helping usher in a new era for the genre.”
The venture follows Razor & Tie’s full acquisition by Concord earlier this year — a move that has been anticipated since an investment deal was made between the two in 2015. Concord purchased Fearless Records in 2015, along with its Fearmore Music Publishing division. The goal of the move, according to a press release, is to help increase Fearless’ reach and impact, as well as apply the label’s creative marketing to Razor & Tie’s roster.
Perhaps as a hint of what was to follow, last month Fearless Records signed rock band Starset — a former Razor & Tie act.