TikTok Country Star Priscilla Block Signs Booking & Management Deals: Exclusive
Priscilla Block has signed with Fletcher Foster’s F2 Entertainment Group for management and Creative Artists Agency for bookings.
Hot country newcomer Priscilla Block has signed with Fletcher Foster’s F2 Entertainment Group for management and Creative Artists Agency for bookings.
Last last year, Block signed to Mercury Nashville/Universal Music Group Nashville following labels in Nashville, New York and Los Angeles pursuing the Raleigh, N.C.-native after she drew a strong following on Tik Tok. Known for songs such as “PMS” and “Thick Thighs,” Block then released heartbreak ballad, “Just About Over You,” which soared to No. 1 on iTunes Country Chart and iTunes All Genre Chart within 12 hours of its release.
“I’m so excited to be working with Priscilla,” Foster tells Billboard. “She has spent the last 6-to-7 years in Nashville writing, working on her music and building her own creative team of writers and musicians. While one song may have blown up on Tik Tok and gotten her a record deal, she’s the real deal and a killer writer. She knows who she is and what she wants to sing about. We’re looking forward to getting out on the road with the new music and watching this grow with the new team in place.”
Foster’s F2 Entertainment Group roster also includes Kelli Pickler, Jessie James Decker, Levi Hummon and Runaway June.
“Priscilla is such a star,” adds CAA’s Rod Essig. “She’s an incredible person, writer, performer and vocalist – and she’s hilarious! Priscilla knows exactly who she is and where she wants to go with her career and we’re so excited to be representing her.”
Block has a number of radio shows this spring and summer, including for WMAD, Madison, Wis., and WMIL, Milwaukee, as well as festival gigs this summer including Country Fest II in Canal Fulton, Ohio; Watershed Festival in George, Wash., and Country in the Cove in Henderson, Nev.
While a new version of “Just About Over You” continues to be worked to radio and has reached No. 35 on Billboard’s Country Airplay chart, another track will head to digital service providers soon with an EP coming later this Spring, Foster says.