One week after he debuted at No. 2 on the Hot R&B/Hip-Hop Songs chart dated Oct. 7 with “rockstar,” featuring 21 Savage, Post Malone claims the week’s highest debut at No. 26 with “I Fall Apart” after a viral performance put the song on listeners’ radars.
“Apart” also snags the Billboard Hot 100‘s highest debut for the week, at No. 65. Post Malone also heads steady at No. 2 on both the Hot 100 and Hot R&B/Hip-Hop Songs lists with “rockstar.”
“Fall” was included on Post’s 2016 album, Stoney, and never released as a single, but a live performance of the song on Sept. 24 went viral. Video of the performance was posted by a fan Twitter, and has earned more than 200,000 retweets. It later popped up on Facebook, and has tallied more than 7.9 million global views.
ooo i fall apart pic.twitter.com/EIUdieIspx
— roLEX (@rosesdua) September 17, 2017
The buzz naturally led to a flood of streams, which vaulted 145 percent to 10.1 million U.S. plays in the week ending Sept. 28, according to Nielsen Music. “Apart” also gains in digital downloads with a whopping 685 percent vault to 15,000 for the week and debuts at No. 7 on R&B/Hip-Hop Digital Song Sales and No. 37 on the all-genre Digital Song Sales chart.
Interest in “Apart” also benefits other older Post Malone cuts as “Go Flex,” also from Stoney, re-enters Hot R&B/Hip-Hop Songs at a new peak No. 38 after having reached No. 43 in May 2016. “Flex” picked up a 19 percent boost in streams to 6.7 million for the tracking week.