Post Malone’s new album Beerbongs & Bentleys is on course to break the record for the biggest streaming week ever for an album and score the biggest week of the year for an album in overall equivalent album units, according to industry forecasters. The set is easily on course for a smashing bow at No. 1 on next week’s Billboard 200 albums chart as well.
Those in the know suggest Beerbongs could tally more than 400 million on-demand audio streams for its tracks in the U.S. in the week ending May 3. That would surpass the current record-holder, Drake’s More Life, when it launched at No. 1 on the Billboard 200 chart dated April 8, 2017 with 384.8 million clicks for its tracks, according to Nielsen Music.
Beerbongs could start at No. 1 on the Billboard 200 chart with around 450,000 equivalent album units earned in the week ending May 3. (Most of that sum will be driven by streams, though the set could sell perhaps 175,000 in traditional album sales.) If Beerbongs bows with 450,000 units, that would easily grant the album the largest week of 2018, beating the year’s current-best frame, set with the No. 1 arrival of J. Cole’s KOD (397,000 units on the chart dated May 5) and the biggest week for any album since Taylor Swift’s reputation started atop the tally dated Dec. 2, 2017, with 1.238 million units.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the May 12-dated Billboard 200 chart is scheduled to be revealed on Billboard’s websites on Sunday, May 6.
Beerbongs is Post Malone’s second studio album, released on April 27 via Republic Records. If it launches at No. 1 on the Billboard 200 (dated May 12), it would garner Post Malone his first leader on the tally. His debut studio set, Stoney, peaked at No. 4 in 2017. That album has earned 2.6 million equivalent album units through April 26. Of that sum, 204,000 is in traditional album sales, while the bulk of the remaining units have been generated by streams of the album’s tracks. In total, Stoney has collected 3.1 billion on-demand streams for its tracks.
Beerbongs was preceded by its singles “Psycho,” featuring Ty Dolla $ign, which debuted and peaked at No. 2 on the Billboard Hot 100 in early March, and the No. 1 hit “Rockstar,” featuring 21 Savage, which spent eight weeks atop the list in October and November of 2017.