Poppy Returns to Sumerian Records, Drops New Single ‘Church Outfit’
The Grammy-nominated artist has re-signed with the label after releasing an EP on Lava Records last year.
American singer/songwriter and Youtuber Poppy has returned to Sumerian Records and released the new single and music video “Church Outfit.”
Sumerian Records founder Ash Avildsen says he was thrilled to bring Poppy — known for representing “a future where high art and high fashion equal subversion of the highest order,” according to her bio — back to Sumerian after a brief stint at Lava Records, which released her EP Stagger last year.
“The only thing more exciting than signing an iconic artist for the first time is signing them again when they choose to return home,” Avildsen says. “Poppy is a pioneer and lover of music, film, pro-wrestling, the unorthodox and the avant-garde. That is why I believe Sumerian is still the best label in the world for her. We are thrilled to have her back.”
During her initial time as a Sumerian Records artist, Poppy released two albums — 2020’s I Disagree and 2021’s Flux — and the 2021 EP Eat (NXT Soundtrack). During that period, she also became the first-ever solo female artist to be nominated for best metal performance at the Grammys for her 2019 single “Bloodmoney.”
Beyond tallying 100 million-plus streams, according to a press release, Poppy has been featured on the covers of NME, Revolver, Upset, Kerrang! and Tush and performed at the 2021 Grammy Awards and the 2022 Glastonbury festival. She’s toured with The Smashing Pumpkins and Jane’s Addiction.
“It’s an artist’s responsibility to always change,” Poppy explained in a press release announcing her return to Sumerian. “I don’t think I’d want to be in my body if I was repeating the same thing over and over again. I’m only competing with myself. I will continue to write the story until I get tired of the book. Then, I’ll write another one.”