In early October of 2017, P!nk announced the Beautiful Trauma World Tour, laying out the schedule for legs in North America and Australia. High demand would immediately force more dates in each continent, and then an additional North American leg, and then a full sprawl of shows in Europe. In the same month, she unveiled her seventh studio LP, the tour’s namesake, Beautiful Trauma.
The album debuted at No. 1 on the Billboard 200 chart and set the stage for the biggest tour of her career. After playing the last of its 156 shows on Aug. 19 at Toronto’s Scotiabank Arena, the Beautiful Trauma World Tour wrapped with $397.3 million in grosses and 3,088,647 tickets sold, according to figures reported to Billboard Boxscore.
Record Books: Altogether, the tour’s $397.3 million gross is the biggest of P!nk’s career. It also places the enduring pop star among the greatest of all time, as The Beautiful Trauma World Tour finished as the No. 10 highest-grossing tour in Billboard Boxscore’s history, and the second-highest grossing tour ever by a female artist. Additionally, it’s the highest grossing tour by a woman since Madonna’s 2008-09 Sticky & Sweet Tour ($408 million).
North America: The trek kicked off on March 1, 2018 at the Talking Stick Resort Arena in Phoenix, Ariz., where P!nk grossed $2.2 million from a sold-out crowd of 15,876 fans. She toured the U.S. and Canada, ultimately playing 46 shows in 38 different cities with earnings of $100 million from over 700,000 tickets.
P!nk returned to North America one year later, playing another 39 shows between March 1 and May 22, 2019. She topped Billboard’s Top Tours chart for the month of March and claimed the Nos. 2-3 spots in April and May. With three final shows in Uniondale, N.Y. and Toronto that capped off the worldwide tour, she added $6.3 million and 47,225 tickets to the tour’s final figures.
Australia: In between these two legs, she played 42 shows in Australia. While the Oceania market isn’t as expansive as North America, P!nk maximized her two-month run with extensive sweeps of arena shows (11 in Melbourne; nine in Sydney; seven in Brisbane). Playing a total of 42 shows from just seven markets, P!nk grossed $80.4 million and sold 559,361 tickets. That averages out to $11.5 million and 79,909 tickets in each city, indicating that she could easily consolidate her next Australian trip by playing fewer shows in larger venues.
Pink’s $209.5 million career gross in Australia makes her the country’s second biggest earner in Billboard Boxscore history, behind The Rolling Stones ($241.7 million).
Europe: Speaking of scaling to stadiums, P!nk played a full leg of stadium shows for the first time in her career on the tour’s final proper leg. From June 16 to Aug. 11, 2019, she played 26 European cities, averaging 45,950 fans per show. Ultimately, P!nk delivered an incredible $126.8 million and 1,194,697 tickets across the European dates.
Ticket prices across the entire tour were up 30-40% from her last trek but it was the capacity increase from arenas to stadiums that pushed the Beautiful Trauma grosses into the stratosphere. If P!nk charged the same $106.17 average ticket but sold the same number of tickets each night as she did in North American arenas, the European leg would have grossed $41.8 million, less than one third of the leg’s actual final figures.
Since introducing the high-wired aerialist aesthetic to her live shows a decade ago, P!nk’s touring business has grown exponentially. The Beautiful Trauma World Tour’s final earnings are up 117% from The Truth About Love Tour, which had already marked a 72% jump from 2009’s Funhouse Tour. On the Beautiful Trauma tour, she increased her total gross, average gross-per-show, average tickets-per-show, and overall ticket prices across North America, Europe, and Australia. Almost 20 years since P!nk’s Billboard debut, she has grossed $716 million and sold 7,206,475 tickets from a reported 519 shows, making her one of the 20 highest-grossing acts in Billboard Boxscore’s history.