Music industry veteran Pharrell Williams has been appointed chief brand officer and board member of web3 NFT media and entertainment brand Doodles, the company announced Wednesday (June 22).
The 13-time Grammy winner will work with Doodles to create a web3-focused approach to music, art, animation, consumer goods and live events. Pharrell will also executive produce the brand’s debut music release in partnership with Columbia Records, titled Doodles Records: Volume 1. The album, which will feature various artists, will be sold exclusively as an NFT and include limited edition visuals and album art from Doodles founder Burnt Toast.
“We couldn’t be more excited to partner with Pharrell on the evolution of Doodles and blockchain based media,” Doodles CEO Julian Holguin said in a statement. “Pharrell is one of the greatest creators of art, entertainment and culture in history. His vision and passion for the Doodles brand will manifest in our animated content, music, IRL and product experiences. And our first project together, in partnership with Columbia, will give everyone a taste of what to expect in the future.”
In addition to welcoming Pharrell, Doodle made its first-ever funding announcement on Wednesday, spotlighting an investment from Seven Seven Six (a venture capital fund led by Alexis Ohanian). The investment marks Doodles’ first capital raise and will help scale their IP’s growth as an entertainment destination for digital experiences.
Speaking on the new funding, Holguin added, “We are raising capital with meaningful partners that share common values and incentivize us to transform the next digital frontier in entertainment. The partnership with 776 is very intentional and carefully curated over the last few months. Alexis [Ohanian] and 776 are the perfect partners to lead this round because of their historical focus on community and technology. In addition, Alexis is a staunch supporter of building founders’ and will help amplify Doodles’ business efforts.”
Doodles also announced that it welcomed Seven Seven Six’s Katelin Holloway to its advisory board.