Estrella Media has promoted longtime radio programmer and television personality Pepe Garza to head of content development and A&R for the company’s newly established music division Estrella Media Music Entertainment (EMME). Garza will also serve as the executive producer of digital audio for the multi-platform media company.
According to an official description of his new role, Garza will help lead the new division where he’ll “seek out new talent” to sign to the label and publishing arm and “help develop the next generation of Latin music stars.” Garza will also be responsible for curating new original digital audio series for Estrella’s free streaming platforms and podcasts.
“Pepe has been a leading figure in the growth and support of Regional Mexican music and transformed the way fans view and connect with content digitally,” said Eddie Leon, EVP, radio, Estrella Media, in a statement. “With his expanded role, he will continue to identify unique and important artists and content that will connect with fans and the Estrella audience, including through the launch of EMME, our music division. It is exciting to have Pepe continue with the Estrella Media family and go give him this opportunity to transform and deepen our connection to music and culture.”
The Mexican executive — who previously served as the program director for Estrella Media’s flagship radio station Que Buena Los Angeles — will also continue his role as a judge for the company’s series Tengo Talento, Mucho Talento, as well as executive producer of Estrella Media’s Regional Mexican music awards show, Premios de la Radio.
“I’m excited to help launch the EMME music division of Estrella and to help not only discover but build the careers of some of the most exciting artists in Latin music,” added Garza, who helped launch the interview series Pepe’s Office with episodes raking up millions of views on YouTube. “I love the entire digital space, and having the ability to develop content and strategy among multiple platforms is also an amazing opportunity. I’m very grateful to Estrella Media for giving me this opportunity.”