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Penske Media Hires Hannah Woodard as Senior Director of Communications

Woodard will direct communications for PMC's roster of entertainment and music brands.

Penske Media Corporation (PMC) has hired Hannah Woodard as senior director of communications, the company announced Wednesday (Jan. 25). Based in Los Angeles, Woodard will report to PMC’s vp of public affairs and strategy Brooke Jaffe.

In her new role, Woodard will direct communications for PMC’s roster of entertainment and music brands, including Billboard, Rolling Stone, The Hollywood Reporter and Vibe. She will advise on and implement brand strategies, collaborate with leadership teams on partnerships and events and execute ideas for development and growth.


Prior to joining PMC, Woodard owned and operated her own public relations firm, WDRDPR, which she launched in May 2021. Before that, she worked at R&CPMK (formerly PMK*BNC) for five years, during which she straddled the brand and talent departments and worked with clients including Audi of America, American Express Platinum, Anheuser-Busch, AT&T DirecTV, Pepsi, Vice Media Group and Quibi. Prior to relocating to Los Angeles, she worked at IMPACT (formerly Pfeiffer Consulting), Scott Rudin Productions and Sunshine Sachs Morgan & Lylis (formerly Sunshine Sachs) in New York City.

“We are thrilled to have Hannah join our team,” said Jaffe in a statement. “Hannah brings a unique combination of experience, creativity and enthusiasm to the role. I look forward to watching her amplify these world class brands.”

“With a roster of such incredible, celebrated brands, the possibilities are endless,” Woodard added. “I’m thrilled to jump in and work alongside such talented writers, editors, and respected institutions that have shaped — and continue to shape — the wide world of entertainment and music.”