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Penguin Prison Shares Mockumentary-Style Video for ‘Turn It Up’: Exclusive Premiere

Penguin Prison has released a video for their comeback single "Turn It Up," exclusively on Billboard.

Penguin Prison has released a video for their comeback single “Turn It Up,” exclusively on Billboard.

Filmed in New York, the video explores the friendship of two men after a viral incident cost one his career and another pain. Based on a true story, the fantasy clip stars Will Janowitz (The Sopranos, Boardwalk Empire) and Evgeny Mishin (real-life bodybuilder). It showcases what took place after the event and the impact of social media, with a funny, mockumentary-style twist.

“The song is about not being afraid to embrace the weird things about yourself,” Penguin Prison tells Billboard. “The character Will came up with certainly fits with the vibe of the song as someone who doesn’t give up and isn’t afraid to let his freak flag fly.”

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The song comes from Penguin Prison’s self-titled Turn It Up EP due Friday. Their headlining tour with Mating Ritual and Little Monarch begins in April.

Check out the video below: