TORONTO — Pegi Cecconi, the self-appointed “Queen of F–king Everything” who has worked alongside Ray Danniels and Rush since the 1970s, will be awarded the 2020 Walt Grealis Special Achievement Award at the upcoming Juno Awards in March, the Canadian Academy of Recording Arts and Sciences (CARAS) has announced.
“Always a force to be reckoned with, her loyalty, foresight, and passion for what she does have benefited some of our country’s finest artists and helped them to garner international acclaim,” said CARAS president and CEO Allan Reid in a statement.
The Walt Grealis Special Achievement Award recognizes individuals whose work has significantly impacted the growth and development of the Canadian music industry. It is named after the late co-founder of the long defunct industry trade RPM Weekly, which co-founded the Juno Awards.
The presentation will take place March 14 at the World Trade Centre Saskatoon during a private industry gala dinner. The 49th annual Juno Awards are scheduled to take place the following evening at SaskTel Centre.
“I’m honoured to be receiving this award that gives recognition to my life’s work and passion for business and the Canadian music industry,” Cecconi said in a statement. “From my humble beginnings booking bands in high school to working with Ray Danniels and Rush, I am thankful for everyone that has been along for the ride with me. It took 50 years in the industry for someone to make me speechless, and Allan did that when he called to share this news.”
The highly respected Cecconi — who received the Brian Charter Award from the Music Managers Forum in 2015 — is a mentor and inspiration to many and a pioneer for women in the Canadian music industry. The lady with the unmistakable laugh and energetic personality is known for getting the best possible deals for her artists, with a specialized knowledge of music publishing and music licensing.
As vp of SRO Management Inc. and independent record label Anthem Entertainment Group for much of her career, she has played a pivotal role in the development and success of numerous artists, including Rush and Steven Page (Barenaked Ladies), songwriter Ian Thomas, Lawrence Gowan, Matthew Good, Molly Johnson and The Tea Party. Cecconi currently serves as a consultant for Anthem Entertainment.
She has served on the board of directors for organizations including the Canadian Independent Music Association (CIMA) for 18 years, FACTOR for 18 years (including as chair), the Independent Digital Licensing Agency (IDLA) and the Canadian Musical Reproduction Rights Agency (CMRRA).