We already know who’s nominated at this year’s Billboard Latin Music Awards, which will broadcast live from Las Vegas this Thursday, April 26 (7 p.m. ET, Telemundo). J Balvin and Shakira lead the pack with 12 nods each, followed by Luis Fonsi, Daddy Yankee, Maluma and Ozuna, who each have 10.
But how could we tell who might be among the nominees a year or two down the road? Two charts powered by Next Big Sound – a data analytics company owned by Pandora – can give us a hint.
The Pandora Trendsetters Chart and Pandora Predictions Chart highlight the most promising up-and-coming artists, ranked by their performances on both Pandora and social media. (The Predictions Chart uses social and streaming data to predict the artists most likely to debut on the Billboard 200 chart in the next year, while Trendsetters ranks the 20 best-performing up-and-coming acts on Pandora, based on artist station adds.)
Well before they were nominated for the Billboard Latin Music Awards, Christian Nodal was on the Trendsetters Chart back in early 2017, Maluma popped up on Predictions in 2011 and Ozuna peaked at No. 2 on Trendsetters in July of 2016.
Looking at this week’s Predictions and Trendsetters charts, there is no shortage of buzzy Latin up-and-comers. Come 2019 or 2020’s show, don’t be surprised if some of these acts snag nominations.
At just 18-years-old, Khea is already proving to be one of Argentina’s most promising new trap artists. While his breakout single “Loca” was released last year, it’s getting an extra boost this month thanks to a remix featuring heavy hitter (and Billboard Latin Music Awards nominee) Bad Bunny.
The co-sign helped Khea see a significant lift in activity on both social media and Pandora, allowing for a debut at No. 6 on the Predictions Chart dated April 20.
Month-over-month, Khea has more than doubled his artist station adds, while his spins have increased by over 700 percent.
The song has also peaked at No. 17 on the Latin Digital Song Sales chart dated March 31, earning 1,000 downloads, according to Nielsen Music. It marked Khea’s first appearance on a Billboard chart.
Darell & Nio Garcia
Repping Puerto Rico in the new trap class is Darell, who’s in his sixth straight week on the Trendsetters Chart. On the chart dated April 20, Darell enters the top 10 after Nicky Jam, Ozuna and Bad Bunny released a cover of “Te Bote,” Darell’s collaboration with Nio Garcia.
“Te Bote” concurrently reaches No. 1 on the Latin Digital Song Sales chart dated April 28 thanks to 9,000 total downloads.
On the latest ranking, he overpasses fellow Puerto Rican trap artist Lary Over, who’s currently in his 27th week on the chart, at No. 15.
Lately, Darell’s been seeing over 4,000 artist station adds per week on Pandora, while his weekly spins have been right around 1.5 million.
Also reaping the benefits of the “Te Bote” remix is Nio Garcia, also known as Che Robotico. The San Juan native debuts on the Predictions Chart dated April 20 at No. 15,
This month compared to last month, Garcia has seen a 400 percent increase in track station adds and a 70 percent increase in artist station adds.
Colombian reggaetón singer Wolfine also makes his Predictions debut this week, sitting pretty at No. 4 thanks to his latest single “Bella.” While the Medellin native isn’t slated to perform during Thursday’s show, he was among the performers at the Road to Latin Billboard concert series in Colombia.
Based on rapidly growing reach, it could be just a matter of time until he’s on the big stage. Month-over-month, Wofline has seen a 165 percent increase in spins, a 94 percent increase in artist station adds and a 62 percent increase in track station adds on Pandora.
Like his fellow artists featured in this Predictions to Know roundup, Wolfine also has recent Billboard chart presence, with “Bella” climbing multiple radio charts, including a No. 14 peak on the Latin Rhythm Airplay chart dated April 28.