Making good on a recent promise to “connect the plumbing” between its trove of data and marketing strategy, Pandora and its president Roger Lynch announced on Tuesday the hire of Aimée Lapic as the music streamer’s new chief marketing officer, effective tomorrow. Lapic is tasked with leading consumer brand strategy, market positioning and overall marketing for the company.
Lapic arrives at Pandora following a 13-year run at Gap, where she rose to CMO for the Gap-owned Banana Republic, as well as general manager in charge of the chain’s digital presence. Prior to Gap, Lapic held various senior roles at Providian and two since-acquired startups, Headlight.com (Cyber U) and iOwn.com (Citibank Mortgage). She is also on an advisory board for Ridge Ventures, a digital-focused venture capital firm.
She is the company’s first CMO since Nick Bartle, who departed in June as part of an executive sweep that also claimed founder and CEO Tim Westergren and president Mike Herring.
“Aimée brings to Pandora a deep customer focus and long track record of driving significant growth for consumer brands,” said Lynch. “She has the exact performance and partner marketing experience we need to take Pandora to the next level and expand our audience across all tiers of service.”
In a statement, Lapic said she was excited to join Pandora at “such a pivotal time in the company’s history. Pandora wrote the playbook on personalized music. I can’t wait to help shape the next chapter by attracting and engaging listeners in innovative new ways.”
Lapic no doubt has the full backing of her new bosses. This week, Lynch told Billboard that the marketing side of its business will be a “big area of focus [next year], and [will] really change the trajectory of our listeners.”