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John Legend-Backed NFT Platform Raises $7.5 Million

Our Happy Company launched OurSong this year with the aim of "democratizing NFTs for the masses"

Our Happy Company announced that it raised $7.5 million in funding in a seed round on Thursday (April 28). Our Happy Company launched the platform OurSong earlier this year with the aim of “build[ing] a better system for creators to be discovered, monetize their work, and engage with fans through NFTs.”

John Legend serves as one of Our Happy Company’s co-founders as well as its chief impact officer. In a statement, Chris Lin, another co-founder, said that securing millions in funding “validates our approach and the success we’ve had in such a short time.”

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“We’re focused on democratizing NFTs for the masses,” added Lin, CEO of KKBOX. “Since OurSong launched earlier this year, we’ve seen a community quickly grow on the platform as creators harness this technology to engage with their fans in new and unique ways. Together with our partners and investors, we’ll be able to supercharge this growth.”

Our Happy Company’s seed round was led by Infinity Ventures Crypto and Animoca Brands. “Over the past two decades, Chris pioneered new ways to transform the entertainment business, from music streaming services to event ticketing platforms and micro-music labels,” Akio Tanaka, Partner at Infinity Ventures Crypto, said in a statement. “He and his team have forever transformed the landscape of the entertainment business in North Asia. He has a proven track record, and we believe he is in the perfect position to democratize the creation of NFTs.”

Our Happy Company launched OurSong in February. “NFTs hold so much promise in ushering in the next generation of singers, songwriters, photographers, artists, and more,” Legend said at the time. “I helped found OurSong because I believe NFTs can change the way creators are discovered, improve how they serve their biggest fans, and reshape the industry as a whole. That starts with building a platform that serves all creators, whether they have one hundred fans or one hundred thousand.”

Users of OurSong are not required to have a separate cryptocurrency wallet. In addition, its NFTs can be purchased for affordable prices.

The low barrier to entry intrigued companies like Animoca Brands. “Our goal at Animoca Brands is to seek out and support the companies that are building the open metaverse,” Yat Siu, the company’s co-founder and executive chairman, said in a statement. “One of the fundamental requirements of the open metaverse is that it must provide a more equitable system for creators. That’s why we are proud to support Our Happy Company and its mission to elevate artists, musicians, and all creators to greater levels of individual success.”