The 90th Academy Awards yielded a 373 percent gain in sales for the five tunes nominated for best original song at the ceremony, according to preliminary reports to Nielsen Music.
Collectively, the quintet of songs — all performed live on ABC TV’s March 4 broadcast — sold 17,000 digital downloads in the U.S. on March 4. That’s up a big 373 percent from just 3,000 the day previous.
The winner of best original song, “Remember Me” from Coco, sold 2,000 downloads on Sunday, up 169 percent from nearly a 1,000 sold on Saturday. The track — written by Kristen Anderson-Lopez and Robert Lopez — was performed by the film’s Gael Garcia Bernal, along with Miguel and Natalia Lafourcade. (In the film and on the soundtrack album, “Remember Me” is sung by four different sets of artists, including a solo rendition by Bernal and an end-credits duet by Miguel and Lafourcade. For this story, all versions of the song were combined for one sales total.)
The biggest seller of the night among the nominees was “This Is Me,” from The Greatest Showman, performed by the film’s Keala Settle. The track sold a little over 7,000 downloads on Sunday, up 221 percent from 2,000 sold a day earlier. The tune is the biggest commercial hit to date of the five nominees, having sold 157,000 downloads through March 1 and is the only one of the five to have reached the Billboard Hot 100 chart (hitting a No. 58 high on Jan. 27).
The biggest gainer of the evening was “Mighty River,” from Mudbound, performed by Mary J. Blige, which saw a 2,801 percent lift to nearly 2,000 downloads (up from a negligible figure on March 3). “River” sold more downloads on Sunday than the track sold in any week since its release in early November, and more than the track sold in the past 11 weeks combined (weeks ending Dec. 21-March 1).
Sufjan Stevens’ “Mystery of Love,” from Call Me by Your Name, was the second-biggest seller of the five nominees on March 4, moving 4,000 downloads (up 1,057 percent from a negligible sum). Notably, like “Mighty River,” “Mystery of Love” sold more on Oscar day than in any other single week since the song was released (in November). Its biggest selling week so far was the frame ending Jan. 25, when it shifted 2,000 downloads.
Lastly, “Stand Up for Something,” from Marshall, performed by Andra Day and Common, scored the second-largest day-to-day percentage gain of the nominees. It rose 2,142 percent to just over 2,000 sold (up from a negligible total on Saturday). “Stand” also sold more on Sunday than in any week since it was released in August.
In non-best original song gains, Eddie Vedder’s performance of Tom Petty and The Heartbreakers’ “Room at the Top” yielded a big return in sales for Petty’s original tune. The performance — sung during the In Memoriam tribute segment of the show — pushed Petty’s song to over 1,000 downloads sold on March 4, up from a negligible sum the day previous. (“Room” sold more on Sunday than it has in any single week since Nielsen Music began tracking digital sales in 2003.)
“Room,” from Petty and The Heartbreakers’ 1999 album Echo, was a rock radio hit that year, spending four weeks at No. 1 on the Adult Alternative Songs chart.
Further sales gains for all six songs are expected, and the five could land robust sales totals in the week ending March 8. Streaming information about the tracks will likely be available on March 6.