Streams Power Success of Nicky Jam & Enrique Iglesias’ ‘El Perdon’
Nicky Jam and Enrique Iglesias continue atop Hot Latin Songs for a fourth consecutive week with "El Perdon." Streaming plays reached 2.8 million U.S. clicks in the week ending March 29 (up 131…
Nicky Jam and Enrique Iglesias continue atop Hot Latin Songs for a fourth consecutive week with “El Perdon.”
Billboard Introduces New Digital Channel Dedicated to Latin Music
Streaming plays reached 2.8 million U.S. clicks in the week ending March 29 (up 131 percent, according to Nielsen Music), pushing “Perdon” 3-1 on Latin Streaming Songs and making the track only the second to reach such a lofty streaming sum on the now two-year-old chart. Only Iglesias’ pop crossover smash “Bailando,” featuring Descemer Bueno and Gente de Zona, has crossed that threshold, peaking with 4.3 million plays on the Oct. 4, 2014, chart (with both the Spanish and English-heavy versions combined).
A music video for “El Perdon,” backed by the YouTube Music Awards (YTMAs), was released March 23 along with a number of other video clips affiliated with the program by artists including Ed Sheeran, Charli XCX and FKA Twigs, among others. As of April 2, “El Perdon” has logged 18.3 million worldwide views, exceeding the views of any other official YTMAs video by more than 12 million (“Don’t Look Down,” by Martin Garrix featuring Usher, has 5.9 million views) in the 10 days since the videos simultaneously premiered. Jam was the only Latin winner in the virtual awards, celebrated for his popularity in terms of growth in views, subscribers and engagement on the site.
“Perdon” stands atop the Latin Airplay chart for a third week (10.9 million audience impressions, up 5 percent) and climbs 2-1 on Latin Digital Songs (up 50 percent to 11,000 downloads), notching Jam his first digital chart-topper and Iglesias his fourth. All this action lands “Perdon” a No. 66 debut on the Hot 100, the highest rank for a Spanish-dominant title on the list since “Odio” by Romeo Santos featuring Drake peaked at No. 45 on the chart dated Feb. 15, 2014. “Perdon” is also Jam’s first Hot 100 hit.
Julion Alvarez Arrives At No. 1: Regional Mexican group Julion Alvarez y Su Norteno Banda arrive at No. 1 on Top Latin Albums with Aferrado, selling 6,000 copies. It’s the second chart-topper for the band and its best first-week sales, surpassing the start of Tu Amigo Nada Mas which debuted at No. 1 in March 2013 with 4,000. The set’s first single, “El Amor de Su Vida,” reaches a new peak on Hot Latin Songs, leaping 36-24 in its third week on the chart. A 12 percent hike at radio (to 3.4 million audience impressions) aids in the rise, while the track also lifts 16-14 on Regional Mexican Airplay.
Yunel Cruz Hits No. 1: Over on the Tropical Songs chart, Yunel Cruz scores his first No. 1 on any Billboard chart, as “Ay Amiga” hops 3-1 in its 18th week (up 11 percent in plays). The track concurrently enters Hot Latin Songs at No. 50, the first charting hit on the list for the Dominican Republic-born bachata singer.