English singer-songwriter Nick Mulvey is taking recycling to new levels with his latest vinyl release, In the Anthropocene – Ocean Vinyl, a record made from recycled ocean plastic found on the Cornish coast.
The release is a partnership with Cornish beer maker Sharp’s Brewery and custom vinyl company Tangible Formats, and was brokered by Globe, Universal Music U.K.’s creative agency. All 105 exclusive pressings sold out within just four hours, with proceeds donated to U.K. marine conservational charity Surfers Against Sewage.
The Anthropocene — the name for the current geological age — is one where human activity has been the dominant influence on climate and the environment.
“These times of urgent global crisis are demanding we re-examine ourselves and the world and we raise ourselves to match the Earth, this wonder-organism from which we are not, and have never been, separate,” says Mulvey about the record.
“For too long it’s been normal practice to take from our planet’s resources with no culture of giving back,” he continues. “Ocean Vinyl is an exploration of what’s possible when that culture changes and asks, can we imagine a world where every commercial transaction also gives something back to the Earth?”
The record includes two edits of the song “In the Anthropocene,” and each unique copy is handmade by record designer Wesley Wolfe.
“Nick was the perfect artist to help us realize the ambition of this campaign,” said Sam Lenthall, creative licensing manager at Globe and Universal-owned distributor Caroline. “Not only is he incredibly passionate and knowledgeable about the effects of climate change, he’s an unbelievable songwriter whose crafted a stunning piece of music that stands up and delivers a vitally important message. We hope we raise lots of money for a brilliant cause and a wonderful charity in Surfers Against Sewage.”
Adds Sharp’s Brewery senior brand manager James Nicholls: “With Sharp‘s Brewery being based on the North Cornish coast, the ocean inspires our way of life and our beers, such as Atlantic pale ale, with which we our supporting this campaign. We hope to not only raise much needed funds for charity, but also awareness about the current state of plastic waste found in the ocean.”