Mexican singer-songwriter Natanael Cano has signed a worldwide publishing deal with Warner Chappell Music, Billboard has learned.
The 21-year-old’s signature corridos tumbados first put him on the map with his 2019 anthem “Soy ElDiablo,” while a Bad Bunny-assisted remix scored him his first entry on Billboard’s Hot Latin Songs chart. Since, he’s released multiple corridos tumbados albums including A Mis 20 and Corridos Tumbados which topped the Regional Mexican Albums chart.
“I’m excited to join forces with Gustavo [Menéndez] and the Warner Chappell team to share my music on a global scale,” Cano said in a statement. “With our shared vision, I know we’ll accomplish great things together.”
“Nata is a unique talent, who at such a young age, has already secured his legacy in the industry. He has an incredible delivery with an uncanny penmanship as a songwriter, no matter the genre,” added Gustavo Menéndez, WCM’s president, U.S. Latin & Latin America. “I’ve also had the opportunity to spend time with Nata outside of the studio and he’s an incredible and inspiring human being. We are proud that he’s entrusted us to be his publisher and continue to help pave the way.”
The signing with Warner Chappell Music comes on the heels of his debut at Coachella last month and his new partnership with WME. The company signed him for representation in all areas — marking Cano’s first-ever agency agreement. WME will build the singer’s business across touring, acting, fashion and talent ventures.
Most recently, Cano released his half trap and half corridos studio album NataKong, where he reflects on his maturity and growth as an artist. The set, which dropped April 8 less than a year after A Mis 20, coincided with the launch of his own record label Los CT. Moving forward, Cano will release music under Warner Music Latina, Rancho Humilde and his label Los CT.