Colombian rapper Nanpa Básico has signed a management deal with T6H Entertainment, Billboard has learned.
The new deal is a partnership between Nanpa’s manager Jorge Jimenez – who’s been managing him for the past two years — and Guillermo Rosas, T6H Entertainment’s founder, to create a “real” strategic alliance and catapult Nanpa to international success.
“Nanpa is not only a great artist, but a movement that trespasses frontiers,” says Rosas, who’s agency’s roster includes other artists such as Esteman and Leon Leidan, among others. “To be part of his management [team] in this transcendental path is very exciting.”
“Guillermo Rosas is a great human being and he is a person that I greatly admire,” adds Jimenez. “He had many achievements in the industry but he is also a person who thinks in an innovative way and for me partnering with him is the perfect alliance to develop an artist who has the ability to be a global artist.”
News of the signing comes on the heels of Nanpa’s upcoming new single, “Lejos De Ti,” in collaboration with Mexican singer-songwriter Gera MX. The single serves as a preview of the Colombian artist’s new album.
With more than three million monthly listeners on Spotify, Nanpa is a singer-songwriter who is among the new generation of Latin hip-hop artists. His influences derive from genres such as rap and reggae and is known for his hard-hitting and poignant lyrics on street culture and social issues.
“It gives me enormous happiness to find such a great businessman and such an incredible human being,” Nanpa says. “I feel Jorge and I reached our own limits and it is part of growth to understand that we need other people who have the global presence and experience. And Guillermo is for me the perfect partner for this.”
Nanpa Básico is set to release his new album in September and will hit the road this Fall with a tour set to visit the U.S., Mexico and other countries in Latin America.