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Music Video Director Workshop for Women & Non-Binary People of Color Set for L.A. Launch

The first "SheMadeIt" workshop will take place April 28-30 with mentors and panelists including Kehlani and Beats global creative director Diallo Marvel.

Everydaydreamer, a purpose-driven creative studio specializing in music video/content commissioning and creative direction/production, is launching a new workshop series specifically for women and non-binary people of color, the company tells Billboard.

Dubbed SheMadeIt, the music video and content director workshop series aims to “challenge the status quo in this field” and “make the entertainment industry a more equitable space,” according to a press release. The workshop series will offer intensive experiential opportunities, educational seminars and networking for underrepresented voices to gain access to mentorship and work opportunities. SheMadeIt is launching the series in partnership with Kids of Immigrants, Above Ground, Nowhere, Merman and Youth Mentoring Connection.


“There is a real need for new entry points for underserved and underrepresented talents to be showcased in the directorial and content space,” said Everydaydreamer and SheMadeIt founder Shadeh Smith in a statement. “We have gathered some of the most experienced, talented and respected creative professionals in this field, all with the collective commitment to cultivate new, burgeoning talent. Ultimately, we are dedicated to re-shaping the entertainment industry to be a space of equity, inclusion, and representation for all artists, especially those who aren’t given adequate access to the resources and platforms they need to thrive.”

She made it
Courtesy Photo

The first SheMadeIt workshop will take place in Los Angeles from April 28-30 and feature industry panels, practical assignments and access to long-term opportunities for 10 participants (applications will be available here starting Friday, March 24). Additional series are set to take place in London and New York, with details to be announced soon.

Panelists and mentors confirmed for the Los Angeles workshop include Kehlani (artist), Diallo Marvel (global creative director, Beats), Alex Thurmond (creative director), Alli Maxwell (executive producer, Somesuch Productions), Devon Libran (senior vp, Republic Records) Laura Tunstall (managing partner, Nowhere), Daniel Buezo (CEO, Kids of Immigrants), David Ali (CEO, Above Ground and artist manager), Ana Julfayan (executive producer), Kevin Kloeker (vp of creative & content development, Capitol Records), Kira Carstensen (managing partner, Merman), Dani Edgren (creative producer), Anna Heinrich (executive producer, Obsidian), Zsuzsa Cook (artist manager), Karine Benzaria (producer/writer), Emmanuelle Cuny (senior vp/head of visual creative & production, Motown Records), Byron Atienza (creative director) and Monica Kran (talent partnerships).

Full entry requirements and applications are available at www.everydaydreamer.co/shemadeit.