Music Tectonics has unveiled the full schedule and list of speakers for its hybrid 2021 music tech conference, which is slated to run from Oct. 25-27 online and at an in-person gathering in Los Angeles on Nov. 2.
Highlights of this year’s lineup include a fireside chat featuring former Spotify economist Will Page and music consultant Vickie Nauman, and another featuring Twitch vp and head of music Tracy Chan; a closing panel with Instagram’s Perry Bashkoff, YouTube Music’s Sanjay Amin, Bose’s Matthew Neutra and Pandora’s Angela Abbott; lightning talks with AdRev, BandLab, LANDR and LyricFind; and panels with executives from companies including TikTok, Roblox, Reddit, Warner Music Group, Atlantic Records, AEG, Secretly Canadian and more.
For the online portion of the third-annual assemblage, Music Tectonics will continue leaning into the capabilities of the virtual space by hosting two innovative features that were first introduced at last year’s conference, which was held entirely virtually and drew over 800 attendees. The first, a 15-minute “Chatroulette-style” speed-networking session that will be held between every panel, allows guests to randomly connect with one another in short five-minute bursts.
The second returning feature is an expansion of something the conference road-tested for its closing party last year: Degy World, a metaverse-inspired virtual expo hall and instrument demo stage that will house the conference during the second half of each day. Utilizing spatial audio, the virtual space will see ticket holders attend as customized avatars, with the ability to have one-on-one conversations in private sitting areas, visit company booths in a virtual trade hall, drive boats and climb a lighthouse “to take in the view,” among other features.
Also set to return is “Swimming with Narwhals,” the music tech startup competition that debuted at the 2020 conference. Presented with BandLab, this year’s winner will be offered a $50,000 investment.
The in-person Nov. 2 meetup will take place at the carousel at the Santa Monica Pier (an indoor/outdoor venue to help ensure safety), followed by drinks at a nearby rooftop venue. Attendees at that gathering will have the opportunity to partake in IRL speed-networking on the carousel, while also going home with a “set of conversation-sparking Seismic Shift Trading Cards,” which were first introduced at Music Tectonics’ debut conference in 2019.
Music Tectonics Conference 2021 Sessions:
The Music Tech Investment Panel
Music is Not a Game! (Oh Wait, Actually It Is)
Beyond Analytics: Making Your Financial Data Actionable
Digital Collectibles Across the Universe: Interoperability Not Ephemera
The Future of Sync is Here: Everywhere is a Soundtrack
Money for Nothing: Extracting $$$ from your Catalog
BandLab Presents the Music Tectonics Startup Pitch Competition Final
The Sum of the Parts: New Revenue Streams for Music Creators
The Future of Social Music
Seismic Shifts in Music: What Does the Data Say About Our Present Future?
The Evolution of Fandom
Tech Behind the Scenes of Live Music
Will Livestreaming Last?
Expanding the Middle Class of Music Artists
Music and the Metaverse
Tech for the People: How Innovation Can Support Artists and Rightsholders in a Complex Musical World
The New Wave of Music Creation
The Future of Music Marketing: Creating Experiences in Unexpected Places
Lift Off: What it Takes to Get Your Music Tech Startup Idea Off the Ground
Be Your Own Platform: Creative Ways for Artist Teams to Own Fan Relationships, Data, and IP
No Single Path to Success: How Today’s Labels Are Experimenting for Release Success
Audio Explosion: Three Perspectives on How Sound and Listening Are Innovating Once Again
Long Live Blockchain! Legit Uses In Music Have Arrived
Music Plus: A Look at New Opportunities Adjacent to the Recorded Music Industry
The Look of Music in Five Years: Let’s Get Sci-Fi