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Deep Dive

Deep Dive: A Musician’s Guide to Web3

The booming NFT marketplace shows the promise of Web3, and everyone wants a piece of the action.

The music industry hasn’t always welcomed new technology, but the booming NFT marketplace — overall sales generated $25 billion last year — shows the promise of Web3, and everyone wants a piece of the action. Deep Dive explains how artists and executives can get in on it wisely and examines blockchain’s potential to reshape the industry.

Plus: lessons in NFT drops from dance music’s pioneers, legal pitfalls to avoid when you’re minting the goods, all the crypto lingo you need to know and a guide to the top startups supporting musicians in the metaverse.

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Read the full Deep Dive here.

Learn To Speak Web3: Translating Crypto’s Buzzwords For The Music Business

A primer for artists and executives considering doing business in the metaverse. Read more.

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The Women Behind the Major-Label Web3 Push

Oana Ruxandra and Celine Joshua are helping their label groups work to figure out partnerships, investments and new roles in the Web3 landscape. Read more.

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Doing Music Deals In The Metaverse? Experts Answer Your FAQs

Billboard asked a few of the top professionals working at the intersection of Web3 and the music industry to answer these frequently asked questions regarding the applications and potential uses of crypto technology in the business. Read more.

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The Top 5 Startups Supporting Musicians In The Metaverse

With Web3 expected to grow in 2022, more companies are looking to work with artists and the music business — or build a new music business entirely. Here are five companies leading the way. Read more.

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4 Risks To Consider Before Selling An NFT

NFTs have generated millions of dollars for acts like Grimes and Kings of Leon, but they have also led to protracted, expensive litigation between Jay-Z and his Roc-A-Fella Records co-founder Damon Dash. Billboard spoke to legal experts about the risks of selling NFTs and how to avoid them. Read more.

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Why Electronic Music Sets The Tempo For NFTs

A festival’s worth of dance artists are using NFTs to rewrite the rules of music ownership and fan connection. But selling these collectibles means some new stressful challenges. “You always have to keep the community engaged, otherwise they’ll just sell the NFT and say ‘bye-bye’.” Read more.

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Blockchain’s Future In The Music Business Is Inevitable, But Not Imminent

Web3 presents game-changing potential for virtually every facet of the music industry, but will it revolutionize or further fragment the business? Read more.

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