The music industry hasn’t always welcomed new technology, but the booming NFT marketplace — overall sales generated $25 billion last year — shows the promise of Web3, and everyone wants a piece of the action. Deep Dive explains how artists and executives can get in on it wisely and examines blockchain’s potential to reshape the industry.
Plus: lessons in NFT drops from dance music’s pioneers, legal pitfalls to avoid when you’re minting the goods, all the crypto lingo you need to know and a guide to the top startups supporting musicians in the metaverse.
Read the full Deep Dive here.
A primer for artists and executives considering doing business in the metaverse. Read more.
Oana Ruxandra and Celine Joshua are helping their label groups work to figure out partnerships, investments and new roles in the Web3 landscape. Read more.
Billboard asked a few of the top professionals working at the intersection of Web3 and the music industry to answer these frequently asked questions regarding the applications and potential uses of crypto technology in the business. Read more.
With Web3 expected to grow in 2022, more companies are looking to work with artists and the music business — or build a new music business entirely. Here are five companies leading the way. Read more.
NFTs have generated millions of dollars for acts like Grimes and Kings of Leon, but they have also led to protracted, expensive litigation between Jay-Z and his Roc-A-Fella Records co-founder Damon Dash. Billboard spoke to legal experts about the risks of selling NFTs and how to avoid them. Read more.
A festival’s worth of dance artists are using NFTs to rewrite the rules of music ownership and fan connection. But selling these collectibles means some new stressful challenges. “You always have to keep the community engaged, otherwise they’ll just sell the NFT and say ‘bye-bye’.” Read more.
Web3 presents game-changing potential for virtually every facet of the music industry, but will it revolutionize or further fragment the business? Read more.