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Estrella Media’s Music Division Hires Alex Garza & Gerardo Vergara

The company's Estrella Media Music Entertainment (EMME) division launched last year.

Producer Alex Garza and music executive Gerardo Vergara have joined Estrella Media Music Entertainment (EMME), the Los Angeles-based company tells Billboard.

In his role, Garza — who founded Arpa Music Publishing, where he represents artists such as Espinoza Paz, Horacio Palencia and Joss Favela — will oversee music production and publishing and serve as an in-house music producer.

As director, Vergara will manage the roster, catalog, and business opportunities for EMME, as well as new artist signings and development. Having worked in the industry for over 15 years, he’s helped develop the careers of regional Mexican music artists such as Gerardo Ortiz and Luis Coronel. He was previously GM of Green Dream, the management and social media company behind Pepe Aguilar.


“Adding Gerardo and Alex to EMME is the completion of our dream team,” said Eddie Leon, executive vp of radio programming and events for Estrella Media who also oversees EMME. “Both bring a wealth of knowledge and contacts within the music industry that will help in our development of the next Regional Mexican stars. In addition, they will be instrumental in managing Estrella’s IP from its numerous series, events, and awards shows. EMME will give artists, songwriters and composers a unique and culturally relevant path to develop their talent, fan base and culture.”

The multi-platform media company’s music division launched in April with longtime radio programmer and television personality Pepe Garza as head of content development and A&R. EMME includes a label and publishing arm and aims to “develop the next generation of Latin music stars.”