Marketing company Loud and Live has partnered with Move Concerts, one of Latin America’s largest independent promoters, for a joint venture that will expand their combined reach across North and South America.
Move CEO Phil Rodriguez said in a release that the partnership “brings two companies together that complement each other.”
Rodiguez continued, noting his “full respect” for what Loud and Live CEO Nelson Albareda “has built over the years, and for his drive and vision. He’s building a great team and we share the same ethos — quality before quantity.”
With more than 40 years of live entertainment experience, Move has established itself with offices in Argentina, Brazil, Colombia, Chile, Peru, Costa Rica and Puerto Rico. The promoter has worked with global icons including Ed Sheeran, The Rolling Stones, U2, Shawn Mendes, Bruno Mars, Shakira, Katy Perry, Michael Bublé, Roger Waters, Phil Collins, Iron Maiden and more.
In addition to producing live entertainment events, the joint venture will also focus on offering brands sponsorship opportunities in the live space across the region.
“I admire Phil for what he has built and accomplished, and it’s a genuine pleasure to be partnering with such an experienced and highly-regarded industry veteran,” Albareda said in a statement. “We’re looking forward to building off our individual successes in North and South America, as we come together to be a leader in live entertainment across the Americas.”
In live entertainment, Loud and Live has produced and managed successful national tours, festivals and concerts in the United States working with acts such as Pitbull, Ricky Martin, The Chainsmokers, Marco Antonio Solís, Daniel Habif, Brantley Gilbert, Steve Aoki, Luis Fonsi, Calvin Harris, Roberto Carlos, Juan Luis Guerra, Franco De Vita, Vicente Garcia, Pedro Capó and Ricardo Montaner.
“We’re extremely proud and excited to be joining forces with Move, and ultimately to leverage our respective resources and capabilities to provide a broader service offering and experience to artists, sponsors and fans,” Albareda added.