Sales and streams of the catalog of Mötley Crüe are up significantly following the March 22 premiere on Netflix of The Dirt, the new film based on the band’s 2001 autobiography of the same name.
In all, the band earned 46,000 equivalent album units in the March 22-28 tracking week, a jump of 683 percent, according to Nielsen Music. Of that sum, 27,000 were via album sales, up from just 2,000 copies sold in the previous sales frame.
Additionally, Mötley Crüe sold 56,000 digital downloads of its songs between March 22-28, up from 7,000, a boost of 692 percent.
The group’s catalog of songs also saw renewed attention on on-demand streaming services, racking up 30.4 million on-demand streams, up 329 percent from 7.1 million the previous week.
Those gains help Mötley Crüe land two albums on the new Billboard 200: The Dirt’s soundtrack of the same name (No. 10; 30,000 units) and the band’s Greatest Hits package (No. 125, 8,000 units). Further, multiple Mötley Crüe tracks also reach Billboard’s Hot Rock Songs chart, where older tunes are allowed to reach the list if they’re in the top 25 in points and show a meaningful reason for their return.
Seven total Mötley Crüe songs reach the April 6-dated Hot Rock Songs ranking – six classics and one new track from the film’s soundtrack. They’re led by “Kickstart My Heart,” which bows at No. 9.
The full list:
“Kickstart My Heart,” No. 9; 6,000 downloads, 3.7 million streams
“Home Sweet Home,” No. 13; 7,000 downloads, 2.5 million streams
“The Dirt (Est. 1981),” No. 18; 3,000 downloads, 1.6 million streams
“Girls, Girls, Girls,” No. 20; 4,000 downloads, 1.9 million streams
“Dr. Feelgood,” No. 22; 4,000 downloads, 1.7 million streams
“Shout at the Devil,” No. 23; 3,000 downloads, 1.7 million streams
“Live Wire,” No. 24; 3,000 downloads, 1.4 million streams
Aside from “The Dirt (Est. 1981),” which also charts thanks to its points from radio airplay as the lead single from the soundtrack (it bullets at No. 13 on the Mainstream Rock Songs airplay chart), each of the other songs above reach Rock Digital Song Sales, led by “Home Sweet Home” (No. 3), which also becomes Motley Crue’s first leader on the Hard Rock Digital Song Sales chart with 7,000 downloads sold.