Moogfest is on the move. The acclaimed festival blending art, music and technology will take place May 19-22, 2016 in Durham, North Carolina. The biennial festival was last held in 2014 across the state in Asheville, where parent company Moog Music is headquartered.
The new location was announced Tuesday at the Full Frame Theater by Durham city officials and members of the Moogfest team, including Moog Music president and CEO Mike Adams and Moogfest creative director Emmy Parker.
“Moogfest is a platform for conversation and experimentation with innovative programming that perfectly mirrors Durham’s momentum as a capital of technology, culture and entertainment,” Parker said in a statement.
The move to Durham is being described as a “long-term commitment,” and officials said they will activate many of the city’s downtown venues and public spaces for the festival, set to be a mix of ticketed and free community events. Early bird tickets are available now.
Moogfest has been held eight times since launching in New York City in 2004. Last year’s Asheville edition was produced internally and ran a loss of $1.5 million. It was at that time that Moog decided to take a year off and focus on making synths.
“Producing Moogfest every other year allows us to retain the high level of innovative programming as well as the originality and independence we established in 2014,” Adams told Billboard at the time.
Previous Moogfest performers include Kraftwerk, Brian Eno, Chic, Massive Attack, The Flaming Lips, Suicide, Pet Shop Boys, Grimes, TV On The Radio, MIA, St. Vincent and Tangerine Dream. In 2014, the festival added a conference component that brought panels and presentations from Giorgio Moroder, Nile Rodgers, Janelle Monae, and Keith Emerson, among others.
Founded in 1953 by Robert Moog, Moog Music’s signature line of synths, processors and other instruments are still made by hand in a factory in downtown Asheville. Adams, the CEO, recently announced he would be selling the company back to employees over the next six years ahead of his eventual retirement.