The set, which is the act’s first all-English language album, launches with 52,000 equivalent album units earned in the U.S. in the week ending Feb. 20, according to Nielsen Music/MRC Data. Of that sum, 50,000 are in album sales.
All About Luv was released on Feb. 14, and is the vocal group’s first release for Epic Records since signing with the label in 2019.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new Feb. 29-dated chart — where All About Luv bows at No. 5, and Justin Bieber’s Changes opens at No. 1 — will be posted in full on Billboard‘s websites on Feb. 25.
All About Luv’s first-week sales were bolstered by sales generated from a concert ticket/album sale redemption offer, dozens of merchandise/album bundles, in-store appearances during street week, and more than a dozen different variants of the album available for fans to purchase (such as multiple CD editions, each with a different cover for one of the group’s members).
While All About Luv is Monsta X’s first Billboard 200 entry, the act charted on other Billboard tallies since 2015 after it formed on a TV competition show in their home country that same year. Among those charting efforts were nine top 10s on the World Albums chart between 2016 and 2019 (all released via Starship Entertainment).
The World Albums chart ranks the week’s most popular albums in the U.S. that are, generally speaking, titles that contain native music or native-language music from countries outside the U.S.