Rap trio Migos is aiming for its first No. 1 album on the Billboard 200 chart, as industry forecasters suggest the group’s new set, Culture, should open atop next week’s tally. Prognosticators suggest the album, which was released on Jan. 27 through Quality Control/300 Entertainment, could launch with perhaps 100,000 to 120,000 equivalent album units earned in the week ending Feb. 2.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the new Feb. 18, 2017-dated Billboard 200 chart — where Migos could debut at No. 1 — is scheduled to be revealed on Billboard’s websites on Sunday, Feb. 5.
Culture’s launch will be supported greatly by streaming, as a significant chunk of the album’s total units for the week will come from streams of the set’s songs, including the act’s current Billboard Hot 100 No. 1 smash “Bad and Boujee,” featuring Lil Uzi Vert. The tune has spent three nonconsecutive weeks atop the list and is also in its fifth straight week at No. 1 on the Streaming Songs chart. In the most recent tracking week (ending Jan. 26), the song collected 19.7 million on-demand audio streams according to Nielsen Music. Also hot from the Culture album: “T-Shirt,” with 8.9 million on-demand audio streams in the most recent week.
Culture is Migos’ second full-length studio album, following the No. 17-peaking Yung Rich Nation in 2015. It bowed with 18,000 units earned in its first week.
Heading for a likely No. 2 arrival on next week’s Billboard 200 is country singer Brantley Gilbert with his new release The Devil Don’t Sleep. It could bow with around 70,000 to 80,000 units, mostly from traditional album sales. If the title debuts as expected, it will grant Gilbert his third top 10-charting set, following Just As I Am (No. 2 in 2014) and Halfway to Heaven (No. 4 in 2011).