MF Doom’s Streams Rocket 870% After Death Announcement
Streams of MF Doom’s deep music catalog -- including his various side projects in addition to his solo material -- rose 870% in the United States following the Dec. 31 announcement of the rapper’s…
Streams of MF Doom’s deep music catalog — including his various side projects in addition to his solo material — rose 870% in the United States following the Dec. 31 announcement of the rapper’s death two months earlier, according to MRC Data.
From Dec. 31 to Jan. 5, on-demand U.S. listens of his catalog numbered 25.4 million streams, an 870% boost over the 2.6 million streams accumulated Dec. 25-30.
Additionally, MF Doom sold 5,000 song downloads between Dec. 31-Jan. 5, a 2,879% gain over Dec. 25-30, and his album sales reached 4,000 copies, up 1,264%.
Jan. 1 was the biggest day for all of those metrics, paced by 8.8 million streams, plus 2,000 downloads and 1,000 album sales.
The rapper born Daniel Dumile recorded under multiple aliases and as part of many groups over the years, but the largest sum of streams came from MF Doom’s solo releases, with 14.1 million listens Dec. 31-Jan. 5, up 921% from 1.4 million Dec. 25-30.
One other alias hit eight digits: Madvillain, the duo of MF Doom and Madlib, with 10.9 million streams Dec. 31-Jan. 5, a 1,181% boost from Dec. 25-30 (854,000).
The biggest song, meanwhile, was “Rapp Snitch Knishes,” credited to MF Doom and featuring Mr. Fantastik. Featured on 2004’s MM… Food, the song racked up 1.5 million streams Dec. 31-Jan. 5, up 550% from 233,000 Dec. 25-30. Madvillain’s “Accordian” (1.4 million streams) followed, with MF Doom’s “Doomsday,” featuring Pebbles the Invisible Girl (1.4 million), Madvillain’s “All Caps” (1.4 million) and MF Doom’s “One Beer” (1 million) rounding out the top five.
Concurrently, one MF Doom-related release re-enters the Billboard 200 dated Jan. 16, which covered the tracking week of Jan. 1-7. Madvillain’s Madvillainy appears at No. 73 with 11,000 equivalent album units, a new peak for the album and its first Billboard 200 appearance since reaching No. 117 in September 2014.
MF Doom died Oct. 31 at age 49, though his death was announced until Dec. 31 via an Instagram post from his wife. A cause of death has not been revealed.
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